- 5 Key Website Marketing Trends
May 24th, 2017
It is beyond any doubt that the methods of website marketing has been consistently changing overtime. This has been due to technological advancements that dominate the social media and other online platforms today. The changes can as well be linked to the need for effectiveness or the ever growing competition among different organizations in the market. For example, nowadays we mostly use social media platforms for digital marketing unlike in the past when the email service was widely used. Let’s have a look at some of the 5 current website marketing trends in the present.
I. Majority are Adopting Live Video Streaming as a Means of Marketing
As we all know, companies require more appealing advertising than ever before and this is what has recently ignited a major growth in using live video streaming in the past few years. The probability is so high that this year, many companies will go for this option in order to maximize their marketability. Therefore, it will become a disadvantage for those organisations which have not started using video streaming over time.
II. There is an Increasing Usage of Deeper Experience Content Marketing
It is very evident from experience that many people like being engaged in those things that they feel they are part of. To make this happen, many companies are now looking forward towards engaging directly with their consumers and this will likely be achieved by conducting live webinars or frequent workshops with their customers.
III. There is an Ever growing use of Data Visualisation Tools
This is a case whereby business organisations will be using software to help speed up and ease the use of various forms of data. This is so important because it would eliminate a variety of issues associated with interpreting raw data. One good thing about it is the fact that the tools are already in the market. This will boost business even much higher as it will be easy to interpret data regarding sales and consumer preferences just to mention a few.
IV. Search Engine Optimisation(SEO)
Even though many companies are already using Search Engine Optimisation in marketing their websites, there are still much more companies to adopt this online marketing technique in the years to come. This will mean the views on a number of websites would decrease if they had not gone for optimization.
V. Social Media Marketing and Social Customer Care
There is still a huge belief among the consumers that a lot of helpful information is available on social media. Furthermore, thousands of people also use social media on a daily basis and thus makes it a potential form of marketing among various businesses. This is probably the reason behind its ever increasing popularity in as far as digital marketing is concerned.
Even though there are already many changes in the way online marketing is done, a lot is still expected in the years to come because of competition and new discoveries that are yet to be made.
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